Episode 14
Chocolate.
W/C 11th April 2022
What we think of as an Easter egg is not in point of fact that old a tradition. The first examples can be traced back to the early parts of the nineteenth century, predominantly in France & Germany.
Although Cadbury's were producing chocolate for the European market from the mid 1840's, they didn't in fact produce an egg until 1875, building the range at a modest pace until they had about twenty on offer at the turn of the twentieth century.
It was the launch of the Dairy Milk chocolate variety in 1905 that was the game-changer. It was an instant hit with the public, driving a huge increase in demand for Easter eggs from then on in. Cadburys sell roughly 25-30 million boxed eggs a year, making up a third of the overall total.
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